The brief: create a brand spot for Maria Sharapova. Make it as disruptive as the ones made for men. We created Pretty to dispel, and make fun of, the silly myth that Grand Slam winner and Olympic Silver medalist, Maria Sharapova is just a pretty face.
And we won gold of our own: Cannes Gold Lion
Copywriters — Alberto Ponte / Sheena Brady
Art Directors — Mira Kaddoura / Sorenne Gottlieb