LOWE’S


Being the ECD for a client this size is a balancing act. Of course you’re juggling multiple
projects across multiple channels, building style and cohesion through every story.
You’ve got a creative team that needs to be nurtured and inspired to deliver on the briefs and
do great work. But also, it’s important to build a relationship with the client that gives
them the confidence to take the risks that will actually shift their business.