Our clients asked us: How can we get in on the ground floor of the Metaverse? Could we do it in six weeks to maximize PR opportunities at Cannes?

To accelerate our timeline, we started with something that Lowe's already owned, an extensive 3D product catalog of over 5500 renderings. What if Lowe's offered these building materials to Metaverse virtual creators?

My team quickly built a website called Open Builder, providing free downloads of these 3D assets. Then we created wearable NFTs, granting tokenized access to curated packs of Open Builder objects. And voila, Lowe's was the very first home improvement store in the Metaverse, the press took notice and the CMO worked the PR circuit at Cannes for additional earned media.