How does Nike Women’s Training compete with the Lululemon yoga pant that everyone and their mom has to have?

Blur the line between “training wear” and fashion flare. We pushed towards a streetwear edge. We showed women they could wear our training products out of the gym, and even into a club.

For our seasonal shoot, we mixed Training apparel with Sportswear and Running styles, and created gym sets with deliberate wear and grit. The resulting images turned out so well…we were asked to leverage them for an ad campaign.

Role — Art Director