LIVE IN THE WOW
A 360-degree camera for your smartphone wanted to make a 360-degree launch campaign. Working direct-to-client, as a freelance agency of one, I put together an all-star team of partners, collaborated, pulled some favors and oversaw the creation for everything from soup to nuts. Branding, packaging, OLVs, and a big broadcast moment on the Billboard music awards. And I did it all in just a couple of months.
Product Film
We also created a web film that aimed to show the simplicity of using the camera.
The visual direction set for the launch was carried through to the packaging, product photography, and retail display for cohesive, unified branding.
Identity / Packaging / Retail: Jen Lorentzen, CKC