The ask: create posters so iconic that every teenage hoops fan will hang them on their bedroom walls. 

This campaign was created when LeBron had just signed his first, $90M Nike contract. Creating the vision of “King James” for a 19-year-old LeBron was incredibly bold, like placing a bet on the type of player he’d become. And years later…he’s now come full circle, taking the record for the NBA’s all-time top scorer. I’m still proud of this work and it goes without saying that it has stood the test of time.