As part of the personal computer Hands campaign, we featured Serena Williams and her dynamic personality. We brought a fresh approach to this one, with each twist and turn of the spot, a new visual style is introduced to reveal another facet of Serena. 

For this campaign, we also produced a dedicated website, extensive interviews, web films, behind the scenes footage, and an animated PSA short. 

Copywriter — Jody Horn

Web Films

       Along with broadcast, we created a series of OLVs that match Serena up against Wee-man of Jackass fame.


This animted short was created to help promote literacy and features Serena
as 1970’s super hero “Sugar Fly Williams”.