Get Bloody Educated

Thinx asked us to challenge period stigma. What we found was worse: censorship.

Menstruation queries are banned across the internet—from AI platforms to company search engines. Images flagged. Prompts blocked. Information disappeared.

We made a film to expose the problem. We had it drive to GetBloodyEducated.com, a resource hub for real menstruation information. (The client rebranded it to align with their Bodywise platform, but our original URL said everything.)