Make it poppi

Make it poppi — project still

While other good-for-you sodas talk about health benefits, poppi knows the real reason you drink soda: VIBES. So for Super Bowl LX we launched a new platform for the brand by turning the vibes Wayyyyy up.

We took a physics lecture from zero to poppi with the ultimate vibe setter herself, Charli XCX. In the middle of promoting her new A24 film, Charli rips through the space vibe continuum with Rachel Sennott to throw an absurd, poppi-fueled rave.

The Super Bowl film.

We teased across social channels.

After it was all said and done
we made the Vibes Case Study.

Poppi — physics lecture still

The vibes were feral AF.

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poppi summoned Charli. Then, Charli summoned poppi all throughout her press tour for The Moment.

Poppi — press tour social 1

Poppi — press tour social 2

Poppi — press tour social 3

On game day, poppi brought VIBES to the real world with VIBES kits that sold out in 7 minutes.

Poppi — VIBES kit 1

Poppi — VIBES kit 2

Poppi — VIBES kit 3

Poppi — case study motion

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Poppi — closing motion