Odor Free Yourself

There are over 300,000 five star reviews singing the praises of Lume’s life‑changing odor protection. So we took those real reviews and turned them into songs and animated music videos in a social-first launch of the new platform, Odor Free Yourself. All based around the confidence you have when you smell great.

First with Under the Tatas, we tackled the sticky subject of underboob sweat. And thigh crevice sweat. And made it funky. But in a good way.

Lume — Under the Tatas social piece 1
Lume — Under the Tatas social piece 2
Lume — launch motion 2 Lume — Review quote
Lume — Under the Tatas OOH

Then, with Down There, we dove head first into the sensitive topic of overcoming intimate area odor, shouting it from the rooftops with the bombastic confidence of a big band sound.

Lume — Down There social piece 1
Lume — Down There social piece 2
Lume — launch motion 3 Lume — Down There review quote
Lume — Down There OOH (Like Honey)

And wrapped it up with Random Body Changes, a ballad to the sweaty hot flashes of menopause, belted out with the freedom that only a confidently odorless voice can muster.

Lume — Random body changes social piece 1
Lume — Random body changes social piece 2
Lume — launch motion 1 Lume — Random Body Changes review quote
Lume — Random Body Changes urban poster OOH

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