Sofia Vergara

Sofia Vergara — project still

Before so many brands were spreading the gospel of body positivity, Sofia Vergara launched an affordable apparel line aimed to celebrate every woman exactly as she is! Sofia is never afraid to speak her mind, or show off her assets. In this Kmart Fashion campaign, we championed every type of woman with a call to “Work What They’ve Got.”

Kmart Sofia Vergara — fall campaign visual
Kmart Sofia Vergara — fall campaign visual

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Kmart Sofia Vergara — campaign photography
Kmart Sofia Vergara — fall campaign visual
Kmart Sofia Vergara — fall campaign visual
Kmart Sofia Vergara — campaign graphic