Live in the Wow

A 360-degree camera for your smartphone wanted to make a 360-degree launch campaign. Working direct-to-client, as a freelance agency of one, I put together an all-star team of partners, collaborated, pulled some favors and oversaw the creation for everything from soup to nuts. Branding, packaging, OLVs, and a big broadcast moment on the Billboard music awards. And I did it all in just a couple of months.