Google Fiber

Digital
Film
Print
Photo Art Direction
WiFi / Broadband

Google asked us to cut through the noise to prove why speed actually matters. So we worked with Morgan Neville, one of the world's best documentary filmmaker's to dig into Austin and it's people --to talk about the real human impact of Google Fiber and how it would transform lives and strengthen communities.

Bonus: that grandma in the ad? My mother-in-law, Bonnie. And those grand kids are actually my niece and nephew, Mia and Ulysses. (Pretty cute, if you ask me.)

National Campaign: After the Austin launch, we were tasked with creating a scalable, purpose-driven launch campaign system for a rollout across eight cities.

"It's city pride, meets rallying cry, meets inspiration."

Below are spots for Nashville, Salt Lake City and Atlanta.