NIKE ID
Announce, launch, build buzz, and drive traffic to Nike ID (now called Nike By You), an all-new dotcom service where customers can design their kicks to be more “uniquely theirs” with color, pattern, materials, and copy.
We were determined to create a campaign as eclectic as our audience. Make it go beyond sport. Make it bigger. Make it appeal to more of a streetwear culture. Do it in a graphic way. And, of course, make it memorable.
Was it successful? Billions of dollars of sales later, they’ve renamed it, but the experience remains the same.
Copywriter: Alberto Ponte
![](https://freight.cargo.site/t/original/i/47d17c60920dd2ca2066c5192ddec208afb305c13b01f5a522aa3ae058d883c0/NID-RENDER1_o.jpg)
![](https://freight.cargo.site/t/original/i/a1088a321162b564b612c6033c4814020102293c8c3d496b1da6bd32c26d0acd/NikeID_Bugs_o.jpg)
![](https://freight.cargo.site/t/original/i/2c06ce9d47426e841a71c4c89bade261879a70e59820c6de9bac8250e1c8c5e5/NikeID_surgery_o.jpg)
![](https://freight.cargo.site/t/original/i/356bb101db6e1e595e09186d76611180eada2e7e3dbcf568a7765586135c716d/NikeID_panties_o.jpg)
![](https://freight.cargo.site/t/original/i/492763702ea83494bb9d8dc05fae3f72f3399546e06c2de5f083125625d44ad9/NikeID_kid_o.jpg)
![](https://freight.cargo.site/t/original/i/1d5c86e14a42fd1ecb8a3602e47192cd6f103dacef60bea5f9c6c7c3554425ec/NikeID_Plates_o.jpg)
![](https://freight.cargo.site/t/original/i/e296558337a4007f2e41e0846b7ce23c870de4e52236678cf3105647a23be396/NikeID_Dolls_o.jpg)
![](https://freight.cargo.site/t/original/i/a9f613a7b1122c4397f5c24d717837d58e5e8ca0abedb884f072b1c9b8639031/NikeID_moustache_o.jpg)
![](https://freight.cargo.site/t/original/i/309efbda49d0139c9cf83b5624419ee56eaf3f23b75c741a2721505b833f6a23/NikeID_olives_o.jpg)
![](https://freight.cargo.site/t/original/i/33d86d90f07edb2a3d7109d0799b261722a0c3aa792d6a112c20a5502eb0e4db/NikeID_socks_o.jpg)
![](https://freight.cargo.site/t/original/i/2a843ed8d23b122a7e1c4c98133854e00fc7216022bbc1c8dc03c4e39470a528/NikeID_records_o.jpg)