ION360 Live In The Wow
TV & web films for a new 360-degree camera for your smart phone. The product launched during the Billboard music awards with both influencers and artists using the camera on Facebook Live and a :90 version airing during the show.
We also created a product film that aimed to show the simplicity of using the camera.
The visual direction set for the launch was carried through to the packaging, product photography, and retail display for cohesive, unified branding.
Identity / Packaging / Retail: Jen Lorentzen, CKC