Running a small business with QuickBooks is the easy way to a happier business. For the FY20 global launch, we created a campaign showing iconic, notoriously grumpy characters from the past who are now transformed business owners thanks to QuickBooks.
comedy director Harold Einstein helped bring Sensei Kreese (Martin
Kove) from Karate Kid and Janine Melnitz (Annie Potts) from Ghostbusters
back to life, but this time with a smile on their faces and a whole new
spots were part of a $100m campaign spanning
multiple channels from TV to OLVs, social posts, GIFs, IG Stories and
even Koala Kai merchandise.
To show how easy it is to invoice or run payroll on the QuickBooks app, we created a series of interactive IG Stories frames using the same tapping functionality to get our message across
We leaned into existing behaviors with Janine and Sensei posting #ThrowbackThursday GIFS of their grumpy past life selves