Acclaimed
comedy director Harold Einstein helped bring Sensei Kreese (Martin
Kove) from Karate Kid and Janine Melnitz (Annie Potts) from Ghostbusters
back to life, but this time with a smile on their faces and a whole new
attitude.
The
spots were part of a $100m campaign spanning
multiple channels from TV to OLVs, social posts, GIFs, IG Stories and
even Koala Kai merchandise.