HP Hands

Art Director

As part of the personal computer Hands campaign, we featured Serena Williams and her dynamic personality. We brought a fresh approach to this one, with each twist and turn of the spot, a new visual style is introduced to reveal another facet of Serena.

For this campaign, we also created a dedicated website, extensive interviews, web films, behind the scenes footage and an animated PSA short.

Copywriter: Jody Horn

Along with broadcast, we created a series of web films that match Serena up against Wee-man of Jackass fame.

This PSA was created to help promote literacy and features Serena as 1970’s super hero “Sugar Fly Williams”.