HP Hands

As part of a campaign for the personal computer, HP featured Serena Williams for her multi-faceted personality. The viewer goes on an exciting journey into the dynamic world of Serena, from tennis pro to fashion designer. With each twist and turn of the spot, a new visual style reveals another aspect of her character. 

A dedicated website showcased exclusive web films, interviews, behind the scenes footage, as well as an animated PSA featuring Serena as 1970's super hero "Sugar Fly" Williams.




Copywriter: Jody Horn












Along with broadcast, we created a series of web films that match Serena up against Wee-man of Jackass fame.











This PSA was created to help promote literacy and features Serena as 1970’s super hero “Sugar Fly Williams”.