Asics #IMoveMe

The goal of this Asics campaign was to move beyond it’s core audience of runners around the world. The hashtag #IMoveMe encourages people to get more out of life—moving the body will in turn move the mind and unlock your potential.

This spot called Wake Up was part of a multi-channel campaign that featured OOH, print, web films, and an #IMoveMe apparel collection.

Copywriter: Karl Dunn