Allegiate is a proprietary team training workout developed by former USC players and coaches. We created a top to bottom brand experience to drive excitement, loyalty and cement their platform for national growth.

A brand development process with the founders resulted in a name for their company,  and a complete visual center including signage and environment. We built a customer profile and lifestyle experience that included references from The Fountainhead to Justin Timberlake. The end result was a clean and premium aesthetic with grid iron inspired geometry.

To launch the brand we created a simple website, a social media push, and an on-the-ground approach to drive sign-ups.