Allegiate is a proprietary team training workout developed by former USC
players and coaches. We created a top to bottom brand experience to
drive excitement, loyalty and cement their platform for national
A brand development process with the founders resulted in a name for their company, and a complete visual center including signage and environment. We built a customer profile and lifestyle experience that included references from The Fountainhead to Justin Timberlake. The end result was a clean and premium aesthetic with grid iron inspired geometry.
To launch the brand we created a simple website, a social media push, and an on-the-ground approach to drive sign-ups.